Every year, KPMG International partners with Forbes Insights, surveying CEOs around the globe to assess their confidence in their economic prospects and to uncover which issues are having the biggest impact on their agendas. In this report, we look more closely at U.S. CEOs, drawing insights from the 400 U.S. CEOs recently surveyed. U.S. CEOs express high confidence about economic conditions and growth prospects for the U.S. economy, as well as for their industries and companies. Several factors are converging to create optimism. And yet, despite the bullishness, the CEO projections for revenue and headcount growth are much more measured. Part of this stems from disruptive innovation, which has made ROI unpredictable, even to the extent of defying traditional definitions. At one extreme, the return on technology investment may be simply the company’s survival.
Besides the U.S. CEOs surveyed, the 2018 U.S. CEO Outlook is also based on conversations with a dozen leading U.S. CEOs. It is part of KPMG’s Global CEO Outlook, for which 1,300 CEOs around the world were surveyed. The U.S. survey and CEO interviews were conducted by Forbes Insights on behalf of KPMG in the first quarter of 2018. The U.S. CEOs represent all major industries: automotive, banking, energy, infrastructure, insurance, asset management, life sciences, manufacturing, consumer and retail, technology and telecommunications.