Generative AI isn't just another tech trend; it's a fundamental shift in how businesses compete. The question is no longer if you should adopt AI, but how you can embed it into your organization to create a durable, defensible advantage. Google Cloud COO Francis deSouza shares how leaders are using AI as a competitive advantage to build intelligent operations for unmatched efficiency, create predictive customer experiences that foster deep loyalty and accelerate innovation to discover what's next. Executives will learn what it takes to build an AI-native culture…because the businesses that win the next decade won't just use AI—they'll be built with it at their core.

AI has pushed cloud into overdrive. In this episode of the AI Proving Ground Podcast, two of our top cloud experts — Jack French and Todd Barron — reset the approach and detail why cloud is the launchpad but portability is the strategy; how to start greenfield with containers and abstraction; what a real FinOps model for AI looks like (unit economics, tagging, token/GPU visibility); where neo clouds fit versus hyperscalers; and how to handle cross-cloud risk and skill gaps; and the governance moves that accelerate—not restrict—innovation.

Learn how a FinOps model delivers a performance-first approach to empower engineers, developers and applications owners to take action and get the most value from automating in the cloud.

Simplify operations from procurement to management for secure and optimized apps with WWT, F5 and Google Cloud