Skip to content
WWT LogoWWT Logo Text
The ATC
Search...
Ctrl K
Top page results
See all search results
Featured Solutions
What's trending
Help Center
Log In
What we do
Our capabilities
AI & DataAutomationCloudConsulting & EngineeringData CenterDigitalSustainabilityImplementation ServicesLab HostingMobilityNetworkingSecurityStrategic ResourcingSupply Chain & Integration
Industries
EnergyFinancial ServicesGlobal Service ProviderHealthcareLife SciencesManufacturingPublic SectorRetailUtilities
Featured today
Learn from us
Hands on
AI Proving GroundCyber RangeLabs & Learning
Insights
ArticlesBlogCase StudiesPodcastsResearchWWT Presents
Come together
CommunitiesEvents
Featured learning path
Who we are
Our organization
About UsOur LeadershipLocationsSustainabilityNewsroom
Join the team
All CareersCareers in AmericaAsia Pacific CareersEMEA CareersInternship Program
WWT in the news
Our partners
Strategic partners
CiscoDell TechnologiesHewlett Packard EnterpriseNetAppF5IntelNVIDIAMicrosoftPalo Alto NetworksAWS
Partner spotlight
What we do
Our capabilities
AI & DataAutomationCloudConsulting & EngineeringData CenterDigitalSustainabilityImplementation ServicesLab HostingMobilityNetworkingSecurityStrategic ResourcingSupply Chain & Integration
Industries
EnergyFinancial ServicesGlobal Service ProviderHealthcareLife SciencesManufacturingPublic SectorRetailUtilities
Learn from us
Hands on
AI Proving GroundCyber RangeLabs & Learning
Insights
ArticlesBlogCase StudiesPodcastsResearchWWT Presents
Come together
CommunitiesEvents
Who we are
Our organization
About UsOur LeadershipLocationsSustainabilityNewsroom
Join the team
All CareersCareers in AmericaAsia Pacific CareersEMEA CareersInternship Program
Our partners
Strategic partners
CiscoDell TechnologiesHewlett Packard EnterpriseNetAppF5IntelNVIDIAMicrosoftPalo Alto NetworksAWS
The ATC
ResearchCloud MarketplaceATCMaturity ModelConsulting ServicesCloud FinOpsCloudWhat we do
WWT Research • Maturity Model
• April 22, 2025 • 21 minute read

Cloud Marketplace Maturity Model

A roadmap for optimizing cloud procurement, spend, consumption and savings.

The need to mature cloud marketplace capabilities

Now that you're in the cloud, cost optimization should be a top priority

Cloud marketplaces are online storefronts where organizations can purchase, deploy and manage production-ready cloud solutions with the click of a button. 

They are designed to help procurement departments and business units simplify, streamline and scale the cloud software-buying lifecycle. Moreover, organizations can leverage cloud marketplaces to unlock flexible billing models and private offers otherwise unavailable via traditional software purchasing avenues.

For all the potential they offer, we've found our client base can struggle to extract the full value of cloud marketplaces.

This report can bring clarity to your cloud optimization and FinOps strategies by highlighting the ways that cloud marketplaces can simplify cloud procurement decisions across your organization. Along the way, we identify actionable steps to help you rise above some common complexities to grow your capabilities and confidence in navigating these nascent environments.

"WWT Research reports provide in-depth analysis of the latest technology and industry trends, solution comparisons and expert guidance for maturing your organization's capabilities. By logging in or creating a free account you’ll gain access to other reports as well as labs, events and other valuable content."

Thanks for reading. Want to continue?

Log in or create a free account to continue viewing Cloud Marketplace Maturity Model and access other valuable content.

What's Next Cloud Priorities for 2025
  • About
  • Careers
  • Locations
  • Help Center
  • Sustainability
  • Blog
  • News
  • Press Kit
  • Contact Us
© 2025 World Wide Technology. All Rights Reserved
  • Privacy Policy
  • Acceptable Use Policy
  • Information Security
  • Supplier Management
  • Quality
  • Cookies