Consumers' expectations for seamless, surprisingly delightful experiences continue to spiral ever higher. For contact centers, consumers bring expectations that your agents already know who they are, and that they can hop across various channels to get answers to their questions and fixes their problems. Artificial intelligence (AI) is a key technology that can be used to address these challenges, increase CSAT and Net Promoter scores, decrease agent turnover and reduce process inefficiencies through the use of virtual agents and agent augmentation.