Today's digitally savvy consumer expects businesses to know what they want — in some cases before they know themselves. To do that, organizations must adopt a more data-centric approach that can deliver personalized experiences in real time. Join Salena Malik, Director of Digital Products, as she talks about what it means to have purpose-built solutions and the importance of having a product mindset when it comes to planning and executing with strategic intent. She also walks us through real-world examples of where personalization is making an impact in the market.