Generative AI isn't just another tech trend; it's a fundamental shift in how businesses compete. The question is no longer if you should adopt AI, but how you can embed it into your organization to create a durable, defensible advantage. Google Cloud COO Francis deSouza shares how leaders are using AI as a competitive advantage to build intelligent operations for unmatched efficiency, create predictive customer experiences that foster deep loyalty and accelerate innovation to discover what's next. Executives will learn what it takes to build an AI-native culture…because the businesses that win the next decade won't just use AI—they'll be built with it at their core.