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Cloud Resell & Cloud Marketplace


Streamlining how software licenses and services are procured, provisioned and managed across public cloud hyperscalers.

As the industry's leading cloud resell and marketplace channel partner, WWT understands the importance of controlling cloud expenditure. That's why we're dedicated to helping clients optimize cloud costs, manage spend and leverage the most advantageous private offers from the leading hyperscalers (AWS, Google Cloud and Azure).

Relying on tailored financial analyses and cost optimization recommendations, organizations trust our vast FinOps and cloud consulting expertise to maximize their return on investment in cloud.

We'll show you how to streamline the cloud software procurement lifecycle, optimize billing and cost management, and identify savings and modernization opportunities.

Work with us to create a roadmap for your marketplace plans.

Schedule a cloud marketplace assessment

Benefits

Cloud spend can get complex fast, especially when multiple hyperscalers are involved. That's why we work hard to help our clients navigate the complexities of cloud billing and cost optimization by identifying opportunities to implement cloud-ops and automation best practices across your procurement, capacity management planning and monitoring, and strategy development teams.

Savings


Expert guidance managing cloud commits across the software procurement lifecycle


Help where you need it, from negotiating net-new contracts to retiring existing ones


Consolidate your cloud subscription management and billing

Visibility


Get detailed reporting, forecasting, insights and savings


Visualize real-time cloud consumption across your organization


Obtain valuable tier-1 MBE credits by consolidating cloud spend with WWT

Flexibility


More flexible payment terms, consumption models and service options


Test ISV/OEM solutions typically unavailable in hyperscaler-run marketplaces


One of the few channel partners with expertise across all public cloud hyperscalers

Why WWT for cloud?

Over the past 30 years, WWT has developed longstanding partnerships with the leading cloud hyperscalers, ISVs and OEMs. We bring together these solution providers in a collaborative ecosystem where clients can learn about, design, build, demo and deploy innovative cloud technologies and integrated architectural solutions.

Not only are we experts at cloud computing in its many forms, we specialize in building and integrating the infrastructure on which modern clouds run. Intimately familiar with the latest technology and solutions, our experts understand the best ways to procure cloud software and modernize IT infrastructure. In fact, we understand cloud marketplaces so well that the leading hyperscalers have all engaged us for advice on optimizing their very own marketplaces.

Cloud marketplace insights

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Cloud

How Cloud Optimization Saves Money and Positions You for Long-Term Success | Research

Cloud adoption has accelerated in recent years. Whether spurred by the pandemic, the need to enable hybrid work, or the desire to meet heightened consumer expectations for digital experiences, most organizations have a cloud footprint today. Yet in their rush to migrate, many organizations took shortcuts — the consequences of which will make it harder to scale their footprint and realize the full benefits of their investment. That's where cloud optimization comes in. Join WWT Director of Cloud Platform Jack French and WWT Cloud Marketplace Specialist Josh Bushman as they discuss cloud optimization's critical role in achieving long-term cloud success. Given cloud's reach across technology stacks, their discussion focuses on some top ways organizations can put optimization into action, including tips for implementing best practices around cloud governance, cloud cost management, cloud security and cloud marketplaces.
Webinar
• Feb 16, 2023 • 9am
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Cloud

Global Financial Org Evaluates Cybersecurity Solutions, Optimizes Cloud Investments

Learn how the firm streamlined cloud software procurement and leveraged WWT labs to compare endpoint detection and response solutions.
Case Study
• Feb 1, 2023
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Cloud Optimization

Cloud Marketplace: Built for the Way Business Is Done Today

Ensuring business continuity during these times means that people are turning more and more to digital technology platforms to address the challenges that social distancing poses in the workplace.
Article
• Aug 12, 2020
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Cloud

How to Address Public Cloud Commitments, Contract Burndown and Consumption

Learn about the steps your organization can take if it feels overcommitted to a large public cloud contract.
Article
• Oct 24, 2022
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Cloud Optimization

5 Ways to Augment the Cloud Marketplace Experience

Learn how trusted channel partners are key to getting the most out of these useful cloud procurement tools.
Article
• May 6, 2022

What is a "cloud marketplace"?

A cloud marketplace is an online software-as-a-service (SaaS) environment where customers can buy and manage cloud-based applications and licensing. Analysts at Canalys estimate these marketplaces will account for around $25B in cloud spend by 2025, up 59 percent CAGR from just 2020.

Marketplaces such as AWS Marketplace, Google Cloud Marketplace and Azure Marketplace are rapidly disrupting conventional software channels. Each is unique, with features ranging from the ability to compare products and hire ISVs/OEMs to deploy recent purchases, to the self-service ability to instantly provision and integrate apps into cloud environments.

What many failed to anticipate was the critical role channel partners would play in the success of marketplaces. The vision of marketplaces as "self-service discovery and click-to-buy platforms" has largely gone unrealized. Many customers still want to negotiate contracts, access discounts and integrate technologies on their own. To do so effectively, they need a channel partner who has longstanding, established relationships with the ISVs and OEMs pushing marketplaces forward.

Connect with our cloud marketplace experts

Jack French

Director, Cloud Platforms

Joshua Bushman

Cloud Resell and Marketplace Practice Lead

Lauren Fleming

Business Development Manager II

Select an Option

What's new

Build It and They May Not Pay For It

Proactive or reactive funding: the cloud compute model versus traditional infrastructure.
Blog
• May 5, 2023
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Cloud Marketplace

The Future of Cloud Marketplaces and Private Cloud

Learn why the evolution of the cloud marketplace might exclude the public cloud altogether. That's right, we're talking about private cloud marketplaces.
Blog
• Apr 21, 2023
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Cloud

Global Financial Org Evaluates Cybersecurity Solutions, Optimizes Cloud Investments

Learn how the firm streamlined cloud software procurement and leveraged WWT labs to compare endpoint detection and response solutions.
Case Study
• Feb 1, 2023
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Cloud

AWS re:Invent 2022 Recap

Our experts share their thoughts and excitement in the wake of this year's premier cloud computing event.
Article
• Dec 8, 2022
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Cloud

Rise Above the Cloud

Organizations everywhere have turned to cloud in the name of digital transformation. Yet many are struggling to harness cloud's full potential. That's because optimizing and securing cloud environments has become more complex than ever. At World Wide Technology, we believe today's digital world demands a new approach to cloud.
Video
• 1:00
Oct 31, 2022
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Cloud Optimization

Cloud Marketplace Introduction

As the industry's leading cloud marketplace channel partner, WWT helps you simplify the software procurement lifecycle and optimize cloud spend. Streamline cloud vendor management. Get cloud deals done faster.
Video
• 0:51
Jun 14, 2022
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Cloud Optimization

5 Ways to Augment the Cloud Marketplace Experience

Learn how trusted channel partners are key to getting the most out of these useful cloud procurement tools.
Article
• May 6, 2022
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Cloud Optimization

Cloud Marketplace Assessment

It has become increasingly critical for IT organizations to contract their cloud commitment contracts with public cloud service providers in more a predictable and measurable way. Without the right processes in place, IT's ability to deliver on its cloud consumption commitments can be quickly overextended. WWT's Cloud Marketplace Assessment is a cost-effective way to optimize your software procurement processes.
Assessment
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Cloud

Cloud Services: Operate

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Cloud Resell & Cloud Marketplace

The industry's premier cloud resell and marketplace channel partner.

What's related

Cloud Cloud Optimization Cloud Strategy Cloud Migration Hybrid Cloud Public Cloud
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