Cloud Marketplace


Streamline your software procurement lifecycle

Cloud marketplaces are online storefronts where customers can buy and manage cloud-based applications and licensing. Hyperscalers like AWS, Google Cloud and Microsoft Azure are rapidly disrupting conventional software channels with their own cloud marketplaces.

As the industry's leading cloud marketplace consulting partner, WWT understands the importance of controlling cloud costs. Organizations trust our cloud FinOps experts to manage their spend and maximize their savings by leveraging the most advantageous private offers from hyperscalers and independent software vendors (ISVs).

Through tailored financial analyses and cost optimization recommendations, we'll show you how to streamline your software procurement lifecycle, optimize billing and cost management, and identify savings and modernization opportunities.

Cloud marketplace insights

Cloud marketplaces can play a key role in the success of your cloud FinOps and cost optimization planning. Explore our Research Reports and articles to learn how.

Cloud Marketplace Maturity Model

A roadmap for optimizing cloud procurement, spend, consumption and savings.
WWT Research
•Apr 22, 2025

Cloud Marketplace Assessment

It is increasingly critical for IT organizations to manage their cloud commitments with public cloud service providers in a predictable and measurable way. Without the right processes in place, IT's ability to deliver on its consumption commitments can be quickly overextended. WWT's Cloud Marketplace Assessment is a cost-effective way to optimize your software procurement processes.
Assessment
•2 hrs

Mature Your Cloud Marketplace Capabilities to Drive More Value Out of Your Cloud Strategy | Research

Cloud marketplaces are designed to help optimize cloud costs. But for all the potential they offer, we've found our client base can struggle to extract the full value of cloud marketplaces. Join WWT's Joshua Bushman and Lauren Fleming, both authors of the recently published Cloud Marketplace Maturity Model report, as they talk about a framework for simplifying, streamlining and scaling how organizations buy, deploy and manage cloud solutions across their business.
Webinar
Jul 13, 2023 • 9am

How to Address Public Cloud Commitments, Contract Burndown and Consumption

Learn about the steps your organization can take if it feels overcommitted to a large public cloud contract.
Article
•Oct 24, 2022

5 Ways to Augment the Cloud Marketplace Experience

Learn how trusted channel partners are key to getting the most out of these useful cloud procurement tools.
Article
•May 6, 2022

Benefits of cloud marketplaces

Cloud spend can get out of hand fast, especially when multiple hyperscalers are involved. We help our clients navigate the complexities of cloud billing and cost optimization by identifying opportunities to implement CloudOps and automation best practices across their procurement, capacity management planning and monitoring, and strategy development teams.

Benefits of cloud marketplaces

Savings

  • Expert guidance managing cloud commits across the software procurement lifecycle
  • Help where you need it, from negotiating net-new contracts to retiring existing commitments
  • Consolidate your cloud subscription management and billing
Benefits of cloud marketplaces

Visibility

  • Get detailed reporting, forecasting, insights and savings
  • Visualize real-time cloud consumption across your organization
  • Obtain valuable Tier-1 MBE credits by consolidating cloud spend with WWT
Benefits of cloud marketplaces

Flexibility

  • More flexible payment terms, consumption models and service options
  • Test ISV solutions typically unavailable in hyperscaler-run marketplaces
  • One of the few channel partners with expertise across the leading public cloud hyperscalers

Why WWT for cloud?

Over the past 30 years, WWT has developed longstanding partnerships with the leading public cloud hyperscalers, ISVs and OEMs. We bring together these solution providers in a collaborative ecosystem where clients can learn about, design, build, demo and deploy innovative cloud technologies and integrated architectural solutions.

Not only are we experts at cloud computing in its many forms, we specialize in building and integrating the infrastructure on which modern clouds run. We're intimately familiar with the latest technology and solutions and our experts understand the best ways to procure cloud software and modernize IT infrastructure. In fact, we understand cloud marketplaces so well that the leading hyperscalers have all engaged us for advice on optimizing their own marketplaces.

Schedule a cloud marketplace assessment