Powering the future of media and gaming with AI, virtual production and real-time technology.
Overview
Media & gaming is undergoing a revolution thanks to advances in AI and in-engine technologies.
From gaming studios and publishers to streaming platforms and digital media companies, organizations across the industry are deploying AI-driven insights, automation and immersive tools to deliver more personalized, interactive and efficient user experiences.
WWT helps media and gaming leaders build the foundations for this transformation — integrating the latest in AI-enabled, cloud and edge technologies to accelerate production, improve engagement and user experience, and enable sustainable, high-performance operations across the entire content creation lifecycle.
Use cases
Where AI meets media and gaming
AI is already reshaping how content gets made, delivered and experienced. Here's where media and gaming companies are putting it to work.
AI-enhanced content creation
Leverage generative and assistive AI to accelerate asset creation, automate tagging, and streamline editing and localization workflows.
Intelligent player and viewer experiences
Use real-time analytics, computer vision, and behavioral AI to personalize gameplay, recommendations and in-game
Optimized infrastructure
Apply AI-driven automation to manage performance, scaling and costs across hybrid cloud and edge environments.
Sustainable production and delivery
Use data-driven insights to optimize rendering and streaming pipelines, reducing environmental impact and energy use.
Capabilities
The capabilities behind what's next in media & gaming
From AI-powered personalization to cloud architectures built for global streaming demand, WWT helps media and gaming organizations connect the dots between infrastructure and innovation. Here's where we go deep.
AI & Data
Analytics and machine learning
Infrastructure
Digital
App modernization
Our work
How we help media & gaming companies make a new world happen
Media and gaming companies come to WWT when the vision is clear but the technology path isn't. We help them build the platforms, infrastructure and experiences that turn ambition into results.
Data Strategy and Architecture
Reimagining a National Media Company's Digital Future in the Age of Streaming
Branch services
Entertainment Company Finds Wireless Success with Flexible Consumption Model
Media & Gaming
Entertainment Company Launches Unified Digital Marketplace to Help Content Creators Build New Worlds
By the numbers
Media & gaming at a glance
The numbers behind a sector where AI adoption is accelerating, revenue is climbing and digital media is on track to become a multi-trillion-dollar market.
Gaming is now the largest entertainment industry in the world
Global gaming revenue reached $197B in 2025, nearly double the film and music industries combined. (Newzoo, 2025)
90% of game developers are already using AI
to automate workflows and accelerate content development. (Google Cloud / Harris Poll, 2025)
1 in 5 Steam releases in 2025 disclosed GenAI usage
This represents a 681% year-over-year increase. (Tom's Hardware / Gamalytic data)
41%
of gaming companies are investing in AI-driven game development and personalization. (AMW)
24% CAGR
The global AI in media and entertainment market is projected to grow from $26B in 2024 to nearly $100B by 2030 (24% CAGR). (Grand View Research)
$1.5 trillion
The global digital media market is projected to grow from roughly $950B in 2025 to over $1.5T by 2033. (Mordor Intelligence, Fortune Business Insights)