Today's digitally savvy consumer expects businesses to know what they want — in some cases before they know themselves. To do that, organizations must adopt a more data-centric approach that can deliver personalized experiences in real time. Join Salena Malik, Director of Digital Products, as she talks about what it means to have purpose-built solutions and the importance of having a product mindset when it comes to planning and executing with strategic intent. She also walks us through real-world examples of where personalization is making an impact in the market.

Gain insight into how Jack in the Box partnered with WWT and Qu to modernize its store network and point-of-sale system across 2,200 restaurants.

Can deepfakes go from dangerous to delightful? In this episode of the AI Proving Ground Podcast, Adam Dumey and Chris Roberts explore one of the more surprising — and controversial — topics in generative AI: the use of synthetic media and deepfakes in personalized customer experiences. You'll learn: what deepfakes really are and why they're no longer just a security threat; how AI-powered personalization is reshaping the customer experience; and the ethical and technical challenges of using AI-generated content responsibly.

In this exclusive fireside chat from Jack in the Box's Good Good Summit, WWT's Global Vice President of Retail, Adam Dumey, and Jack in the Box's Chief Technology Officer, Doug Cook, dive deep into the transformative technologies reshaping the quick-service restaurant (QSR) industry.

Great customer experiences increase loyalty, spurs growth and enables you to continue investing in technology to unlock even greater experiences. But too often, disjointed IT systems and siloed data stand in the way. Join WWT Director of Digital Products Chris Douglas as he talks about how unified commerce ties it all together — breaks down silos across IT systems to provide visibility into customer data, e-commerce, order fulfillment, inventory management, customer relationship management (CRM), point-of-sale (POS) systems and more.

Many organizations have put customers at the forefront of their business strategy. But customer engagement and advocacy isn't easily bought. Organizations must find inspiration from their customers to create fresh, innovative experiences. By integrating systems and channels, organizations can empower customers to ensure a thriving business.

As retailers expand into an ever-growing array of digital channels, customers enjoy unprecedented flexibility and convenience. However, this expansion also introduces more layers of complexity when it comes to back-end systems and platforms. In this session, our experts explore how to navigate the challenges of disparate data silos that lead to employee confusion and hinder your ability to leverage actionable insights. By adopting a unified commerce strategy, retailers can gain operational efficiencies, make informed decisions, personalize the customer experience and ensure their business remains competitive in a rapidly evolving market.

Purpose-built is WWT's commitment to driving a compelling business case, solving specific user needs and launching with speed and precision. WWT's Salena Malik and David Chang review Purpose-built products and platforms and WWT's multilayered solutions.

World-class, global companies rely on Five9 every day to get the job done. Five9 is a leading provider of cloud contact center software and CCaaS platform, and created and contributed this video.

WWT's Manju Palakkat reviewed the importance of Cost Optimization in providing outstanding Customer Experience. Manju discusses using advanced Operational Intelligence for Cost Optimization.

Advanced Operational Intelligence (AOI) is a systematic way to generate long-term value. We take a practical, human-centered approach to building the artificial intelligence (AI) nerve center for our customers. WWT's Manju Palakkat reviews "the AI state of mind" and discusses what different customer groups are wanting from AI.

See the client success story with floral online retailer "From You Flowers" to see how Five 9 contact center solutions and a focus on omnichannel experience enabled this company to offer quick customer support on any channel the customer chooses: chat, email, or phone.